Real Madrid's JERSEY SALE RECORD Nearly HIT €285M

Real Madrid is gearing up for a major commercial breakthrough ahead of 2026, inching closer to renewing key contracts with some of its longest-standing sponsors. The goal is clear: to boost the value of the iconic white jersey to unprecedented financial heights.

Negotiations with Emirates, whose current deal expires on June 30, are the furthest along. The partnership has been in place since 2011 and covers both the football and basketball teams. Talks to extend this collaboration are well advanced.

The new agreement is expected to significantly exceed the current annual figures, potentially reaching or even surpassing €95 million per season.

At the same time, Real Madrid is in discussions with Adidas about extending their deal beyond 2029, with the sports giant’s annual contribution also set to rise.

Combined with the partnership with HP, the club aims for total jersey sponsorship revenues to hit around €285 million a year. Such a haul would cement Real Madrid’s standing at the pinnacle of global football’s commercial hierarchy.