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Vlada Sedan: Zinchenko's Wife, Age, Career and Children

Vlada Sedan, born Shcheglova, is Oleksandr Zinchenko's wife: the TV reporter's age, the on-air kiss, their 2020 wedding, two daughters and his 2026 news.

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Martina Mincheva
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Vlada Sedan in a yellow Ukraine shirt and a blue and yellow flower crown, holding a Futbol 1 clipboard in an empty stadium

Vlada Sedan, now Vlada Zinchenko, is a Ukrainian sports TV presenter and blogger and the wife of Oleksandr Zinchenko, the Ukraine international who left Ajax as a free agent in June 2026 and, since October 2026, has been finishing his knee rehabilitation at the Dutch club's training ground. She was born Vlada Shcheglova on 20 October 1995, which makes her 31 as of November 2026, and the couple have two daughters, Eva and Leia.

Vlada became known to Ukrainian football fans as a reporter for the Football 1 and Football 2 TV channels, and to the rest of the world in June 2019, when Zinchenko kissed her live on air after a Ukraine match. In this guide, OhMyFootball goes through her age, origin, career, the wedding and the children, and brings her husband's story up to date for November 2026.

Who is Oleksandr Zinchenko's wife?

Oleksandr Zinchenko's wife is Vlada Sedan (née Shcheglova). They married in London in March 2020 and held their big wedding party in Ukraine on 24 August 2020. On their sixth wedding anniversary, on 24 August 2026, Vlada posted photos of the two of them on Instagram, writing in Ukrainian that they had spent six years in one team, so as far as is publicly known, the couple are still together.

Vlada has used her husband's surname since the wedding, including on her Instagram profile, which is why many people search for her as Vlada Zinchenko. "Sedan" is a nickname: according to Ukrainian Wikipedia, it dates back to her years in a student dormitory, and comes from a song popular among students at the time: Timati's "Baklazhan", a cover of the Rekord Orkestr track "Lada Sedan", which echoes her first name.

How Vlada and Zinchenko got together: the on-air kiss

The moment that made their relationship public came on 7 June 2019 in Lviv. Ukraine had just beaten Serbia 5-0 in a Euro 2020 qualifier, and Vlada, working as a reporter for the Football channels, was doing post-match interviews with the players. When Zinchenko's turn came, he leaned in and kissed her on the cheek live on air, and the clip went around the world.

Zinchenko later explained that he had not seen her for two weeks and could not resist, Obozrevatel reported. According to the same outlet, the couple had already been seen together at a Shakhtar against Dynamo match in Kharkiv in May 2019.

The proposal: "the worst proposal ever"

Ukraine qualified for Euro 2020 by beating Portugal 2-1 in Kyiv on 14 October 2019. Zinchenko had planned to propose to Vlada during a TV interview after that match, but he held back. He wanted to ask her parents for permission face to face first.

In the end he asked her at around 4 a.m., wearing only his boxer shorts. He told the story himself in 2023, in an interview with FootballersLives reported by SportBible, calling it "the worst proposal ever, ever" and advising others not to copy him. Vlada said yes.

The pictures fans remember came from a photo shoot on the pitch of the NSK Olimpiyskyi, the national stadium in Kyiv. Zinchenko shared them on 16 October 2019, with a caption calling it the most important yes of his life. In the photo below, he is on one knee with the ring as Vlada leans down to kiss him.

Oleksandr Zinchenko on one knee holding a ring as Vlada Sedan kisses him, both in yellow Ukraine shirts, beside a large pile of red and white roses on a stadium pitch

The wedding in London and the party in Ukraine

Vlada and Oleksandr celebrated their wedding twice. The official ceremony took place on 12 March 2020 in London: Obozrevatel reports that it was held at the Ukrainian Embassy and that most of their parents could not attend because of the pandemic. Vlada announced the news to her followers in the first episode of her YouTube channel in August 2020, saying that she had got married and was now a Zinchenko.

The celebration with family and friends followed on 24 August 2020, Ukraine's Independence Day, a date Ukrainian Wikipedia describes as symbolic. Vlada filmed it for her channel and, in the video description, called it the day of their real wedding. Guests included Ukraine's head coach at the time, Andriy Shevchenko, players from the national team, and the singers Monatik, Dan Balan and Vera Brezhneva.

In the video below, the first of her two wedding episodes, published on 27 August 2020, she shows the start of the celebration and the wishes footballers brought the couple at the party.

Who is Vlada Sedan?

Vlada Sedan is a Ukrainian sports journalist, TV presenter and blogger. Before her relationship with Zinchenko became public, she was already a familiar face for Ukrainian football viewers, and she became a viral figure during Euro 2016 in France, where photos of her cheering on Ukraine in the stands were shared widely.

Vlada Sedan's age and birthday

Vlada was born on 20 October 1995, according to Ukrainian Wikipedia, so she is 31 years old as of November 2026. She marked the day herself: on 20 October 2026 she posted a black-and-white portrait on Instagram with the caption "31".

Her husband, Oleksandr Zinchenko, was born on 15 December 1996, so Vlada is about 14 months older than him. He turns 30 in December 2026.

Origin, family and education

Vlada is Ukrainian and comes from the Vinnytsia region in central Ukraine. Ukrainian Wikipedia gives her birthplace as Kozyatyn, a town in Vinnytsia Oblast, while some Ukrainian media say she was born in the city of Vinnytsia.

Football runs in her family. According to Telegraf, her father and brother played football, as a teenager she attended team training sessions, and she earned her first money reselling tickets for a football match. Her parents have stayed out of the public eye.

Before television, she took part in beauty contests: in 2013 she won Miss Vinnytsia and the Pearl of the Black Sea title, and finished seventh at Miss Ukraine. Ukrainian Wikipedia says she is a lawyer by training, even though she had dreamed of studying journalism. We could not confirm which university she attended.

Vlada Sedan's career: Football 1/2 and her YouTube channel

After Euro 2016, Vlada was offered work at the Football 1 and Football 2 sports channels in Ukraine. She became one of the presenters of Khalatnyi Futbol, a light-hearted programme about the off-pitch side of football rather than goals and statistics, and she worked as a reporter at national team matches. That is how she came to be interviewing the Ukraine players in Lviv in June 2019.

After she moved to Manchester to live with Zinchenko, Obozrevatel reports, she kept covering Ukraine's matches for the Football channels. In August 2020 she launched her own YouTube channel, called simply Vlada Sedan, which mixes family life with long interviews with footballers. Her guests have included Zinchenko's then Manchester City teammate Kyle Walker, whose wife we profile in our article on Annie Kilner, and Ukraine players such as Vitaliy Mykolenko, Roman Yaremchuk, Max Kilman, Mykhailo Mudryk and Yevhen Konoplyanka. Another episode is titled Zinchenko against Yarmolenko, after his Ukraine teammate Andriy Yarmolenko, whose wife Inna we also profile. The channel has not posted a new video since December 2022.

The interview below, published in January 2022, follows Mykolenko shortly after his move from Dynamo Kyiv to Everton: his adaptation to England, his debut and a tour of his new home.

Vlada Sedan and Oleksandr Zinchenko's children

Vlada and Oleksandr have two daughters:

  • Eva, born in August 2021
  • Leia, born in August 2023

Both names appear on Vlada's own Instagram profile, where she shares family moments. According to Obozrevatel, the family moved to London in 2022, when Zinchenko joined Arsenal.

Who is Oleksandr Zinchenko?

Oleksandr Zinchenko is a Ukrainian footballer who plays as a left-back or in midfield. He was born on 15 December 1996 in Radomyshl, in the Zhytomyr region of Ukraine, came through the Shakhtar Donetsk academy and made his name in England with Manchester City and Arsenal. He won four Premier League titles with City and was named Ukrainian Footballer of the Year for 2019.

His career so far:

  • 2015: signs for Ufa in Russia, after leaving the Shakhtar academy
  • 12 October 2015: Ukraine debut, against Spain
  • July 2016: joins Manchester City, then spends the 2016/17 season on loan at PSV Eindhoven
  • 2017 to 2022: wins four Premier League titles, the 2019 FA Cup and four League Cups with City, and plays in the 2021 Champions League final
  • March 2021: captains Ukraine for the first time, against France
  • June 2021: scores and sets up a goal against Sweden at Euro 2020 as Ukraine reach the quarter-finals
  • 22 July 2022: joins Arsenal for a reported £30 million
  • 1 September 2025: joins Nottingham Forest on a season-long loan, which was cut short
  • 1 February 2026: signs for Ajax until 30 June 2026
  • 14 February 2026: injures his knee minutes into his second Ajax game, against Fortuna Sittard; Ajax said he needed surgery and would miss the rest of the season
  • 30 June 2026: his Ajax contract ends and he becomes a free agent
  • October 2026: Ajax let him complete his rehabilitation at their De Toekomst training ground, without a playing contract

The video below, published on Vlada's channel in October 2022 and recorded after Arsenal's win in the North London derby, follows Zinchenko during his first months at Arsenal.

Zinchenko in November 2026: injury and Ukraine

The knee injury in February 2026 also kept Zinchenko out of Ukraine's World Cup play-off. Without him, Ukraine lost their semi-final 3-1 to Sweden in Valencia on 26 March 2026 and missed the 2026 World Cup. He had won 75 caps and scored 12 goals for his country as of September 2025, according to English Wikipedia.

On 21 October 2026, Ajax confirmed that Zinchenko, who is without a club, had been given permission to complete the final stage of his rehabilitation at De Toekomst, the club's training ground. Zinchenko thanked Ajax for the opportunity "to complete my rehabilitation and get back on track", and De Telegraaf reported that there was no talk yet of a new contract. We found no report of him signing for a new club as of early November 2026.

Off the pitch, Zinchenko has spoken out repeatedly since Russia's full-scale invasion of Ukraine in February 2022. In an April 2024 interview with BBC Newsnight, he said he would go and fight if he were called up, and the BBC reported that he had donated about £1 million to help people affected by the war.

Vlada Sedan's net worth

Vlada's net worth has never been published by a reliable source, and the figures that circulate online are guesses. Her income has come from television, her YouTube channel and her social media.

The same goes for Oleksandr Zinchenko: there is no reliable net worth figure. What is documented are his transfers, including the reported £30 million that Arsenal paid Manchester City in 2022.

Vlada Sedan's Instagram and social media

Vlada is on Instagram as @v.lada_sedan, where her profile name is Vlada Zinchenko. Her account is public and verified, with about 632,000 followers in November 2026. Her husband posts as @zinchenko.

Her YouTube channel, Vlada Sedan, hosts her interviews, the wedding episodes and behind-the-scenes videos with Zinchenko. In the photo below, she poses on a stage with a giant player card bearing Zinchenko's name.

Vlada Sedan in a long black lace dress on a stage strewn with gold confetti, holding a giant player card that reads Zinchenko

Still together in 2026

There has been no credible report of a separation. Vlada's anniversary post from August 2026, a collaboration with her husband's account, shows the couple together.

Quick facts about Vlada Sedan

  • Full name: Vlada Zinchenko, née Shcheglova
  • Known as: Vlada Sedan
  • Born: 20 October 1995, in the Vinnytsia region of Ukraine
  • Age: 31 as of November 2026
  • Nationality: Ukrainian
  • Job: sports TV presenter, reporter and YouTube blogger
  • Husband: Oleksandr Zinchenko, married in March 2020
  • Children: two daughters, Eva (2021) and Leia (2023)
  • Instagram: @v.lada_sedan

Frequently asked questions about Vlada Sedan

Who is Vlada Sedan?

Vlada Sedan is a Ukrainian sports TV presenter and blogger, formerly of the Football 1 and Football 2 channels, and the wife of Ukraine international Oleksandr Zinchenko.

How old is Zinchenko's wife?

Vlada was born on 20 October 1995, so she is 31 as of November 2026, about 14 months older than her husband.

Is Vlada Zinchenko the same person as Vlada Sedan?

Yes. Vlada Sedan is her nickname and professional name, Shcheglova is her maiden name, and she took the surname Zinchenko when she married Oleksandr in 2020.

What is Vlada Sedan's real name?

Her real name is Vlada Shcheglova. Sedan is a nickname from her student days, and since her 2020 marriage she goes by Vlada Zinchenko.

When did Vlada Sedan and Zinchenko get married?

They married on 12 March 2020 in London and celebrated their wedding in Ukraine on 24 August 2020.

Do Vlada Sedan and Oleksandr Zinchenko have children?

Yes, two daughters: Eva, born in August 2021, and Leia, born in August 2023.

What is Vlada Sedan's Instagram?

Her Instagram handle is @v.lada_sedan, with about 632,000 followers as of November 2026.

Which club does Zinchenko play for now?

As of November 2026, Zinchenko has no club. His Ajax contract ended on 30 June 2026, and since October 2026 he has been completing his rehabilitation from knee surgery at Ajax's training ground.