Helene Svedin: Luis Figo's Wife, Age, Daughters, Net Worth

Helen Svedin, also spelled Helene Svedin, is the Swedish model who has been married to Portuguese football legend Luís Figo since 2001. She turned 52 in October 2026, the couple have three daughters, Daniela, Martina and Stella, and, according to the latest reports, they live in Madrid, where Figo combines a role as a UEFA football adviser, according to ¡Hola!, with his business interests.

Helen met Figo in Barcelona in 1996, during his first season at FC Barcelona, and she has been by his side through his record transfer to Real Madrid, his years at Inter Milan and his life after football. In this guide, OhMyFootball corrects some of the details that circulate online, including her date of birth, and brings their story up to date.

Who is Luis Figo's wife?

Luis Figo's wife is Helen Svedin, a Swedish model. The two met in Barcelona in 1996 and dated for five years before marrying in 2001, first in a civil ceremony in Madrid and then in a religious ceremony in the Algarve, in the south of Portugal.

They have now been together for 30 years and married for 25. In October 2026, ¡Hola! described them as a couple who had been together for more than a quarter of a century, after Figo posted a birthday message to his wife on her 52nd birthday.

Figo shared the black and white wedding photo above on his own Instagram account, @luis__figo, with an anniversary message to Helen.

Who is Helen Svedin?

Helen Svedin is a Swedish fashion model who built her career in Spain. Spanish magazine ¡Hola! has described her as one of the best-known faces of her generation, thanks to advertising campaigns for brands such as Giorgio Armani, Guess and Don Algodón. She kept modelling after her marriage: in 2020 and 2021 she fronted campaigns for the Spanish jewellery house Rabat, and in 2020 she also appeared with her husband in a campaign for Pedro del Hierro.

She is not a celebrity who avoids the press. She has posed for ¡Hola!, including a first shoot with her three daughters in 2020, she has given interviews to the magazine about her marriage, and in October 2019 she appeared with Figo on El Hormiguero, the popular Antena 3 talk show. She is also a keen rider who practises dressage, according to ¡Hola!.

Helen Svedin age and birthday

How old is Luis Figo's wife? Helen Svedin was born in October 1974, so she is 52 years old as of November 2026.

Many websites, including an earlier version of this article, give her date of birth as 22 October 1976. Her reported ages do not fit that year. ¡Hola! said she was 26 when she married in June 2001, and in articles published on 22 October 2024 and 22 October 2026 it reported that she had turned 50 and then 52. English Wikipedia gives her date of birth as 21 October 1974. The year 1974 is therefore well supported. The exact day, 21 or 22 October, is less certain.

Helen is two years younger than her husband: Luís Figo was born on 4 November 1972 and turned 54 in November 2026.

Where is Helen Svedin from?

Helen Svedin is Swedish. According to English Wikipedia, she was born in Sollefteå, a small town in the north of Sweden. She moved to Barcelona to develop her modelling career, which is where she met Figo, and the family has long been based in Madrid.

She has kept close ties with Sweden. ¡Hola! has reported several family holidays there, including a trip by her eldest daughter to her mother's homeland in 2024 and a summer holiday in Sweden with Figo and two of their daughters in 2025. ¡Hola! has described the daughters' style as Scandinavian, a nod to their mother's roots.

How Helen Svedin and Luis Figo met

Figo joined FC Barcelona from Sporting CP in 1995, and ¡Hola! reports that he met Helen in Barcelona in 1996, a few months after his arrival. English Wikipedia says they met at a show by the flamenco dancer Joaquín Cortés in Barcelona.

The couple told their own version on El Hormiguero in October 2019. According to Diez Minutos, they explained that they met through mutual friends at a restaurant they both used to go to. They first spoke to each other in English, and by 2019 Spanish was the language of the house. Figo summed up what attracted him by saying that she had something special about her.

In the clip above, published by Antena 3, Figo and Helen tell the story of how they met on El Hormiguero.

Their wedding in 2001

Helen and Luís married twice in 2001. According to ¡Hola!, the civil wedding took place on 10 May 2001 at the Portuguese consulate in Madrid. The religious ceremony followed on 30 June 2001 at Club Casa do Castelo, on a clifftop in the Algarve between Albufeira and Vilamoura.

About 200 guests attended, including Pep Guardiola, Luis Enrique and Raúl González, Real Madrid president Florentino Pérez and sporting director Jorge Valdano. Giorgio Armani designed the outfits of both the bride and the groom. Their eldest daughter, Daniela, was already two years old.

Marking their 20th anniversary in 2021, ¡Hola! quoted Figo describing Helen as the woman he fell in love with the first time he saw her, and saying he was proud of the family they had built. Asked about the secret of a long marriage, Helen pointed to daily life together and mutual respect.

Helen Svedin's modelling career

Helen Svedin's modelling career took off in Spain in the 1990s. ¡Hola! names Don Algodón, Guess and Giorgio Armani among the campaigns that made her famous. English Wikipedia adds a longer list of advertising clients, including L'Oréal, Nike, Schwarzkopf, Kia Motors, Land Rover, Luciano Padovan and Vista Alegre, and magazine covers for GQ, Elle, Telva and Marie Claire. It also lists her agencies, among them Elite Model Management in New York, SS&M Model Management, Wiener Models and East West Models.

Many websites call Helen "the face of H&M", a line that also appears on English Wikipedia. We could not find a dated H&M campaign or a press report confirming it, so treat that description with caution.

Rabat, the Spanish jeweller, used her in campaigns in 2020 and 2021, including a 2020 video with her three daughters.

Helen Svedin and Luis Figo's daughters

Helen Svedin and Luis Figo have three daughters:

• Daniela Figo, born in March 1999. She graduated in Medicine from the University of Navarra in 2026 after six years of study, and Helen congratulated her on social media, saying her hard work had paid off.
• Martina Figo, born in February 2002. ¡Hola! has reported that she speaks six languages and studied pharmacology and physiology in London.
• Stella Figo, born in December 2004. She is studying criminology at the University of Bath, according to ¡Hola!, and in October 2026 she made her red carpet debut alongside her father at the Ballon d'Or ceremony, wearing a dress her mother had worn three years earlier.

All three are adults and have been pictured with their parents on family holidays, from Portugal and Sweden to New York in the summer of 2026. Like their mother, Daniela and Martina regularly appear in Spanish fashion coverage.

Figo posted the photo of Helen with their three daughters above for International Women's Day.

Are Helen Svedin and Luis Figo still together?

Yes. In April 2025, Vanitatis and other Spanish celebrity outlets reported that the couple were living apart. Neither of them commented publicly, and within days they were photographed together again. On their wedding anniversary in June 2025, Figo posted unseen photos from their wedding. In April 2026 they attended the Laureus World Sports Awards in Madrid together, and in October 2026 Figo wished Helen a happy 52nd birthday, calling her "mi amor" (my love).

Helen Svedin's football skills

Helen is clearly comfortable with a ball at her feet. In a video she shared on Instagram, she and Figo play keepie-uppie outdoors, and her touch impressed many of her husband's fans. Diario AS picked up the clip in the video below.

Ronaldo's famous comment about Helen Svedin

Figo's teammate at Real Madrid, the Brazilian striker Ronaldo Nazário, once made a joke about Helen that is still quoted today. In October 2016, Ronaldo told the Onda Cero radio show El Transistor that president Florentino Pérez had asked him to stay at home more often, like Figo. Ronaldo said he had replied that, with a wife like Figo's, he would stay at home more too. The story was reported by the Portuguese sports daily Record.

Figo answered on El Hormiguero in October 2019, with Helen sitting next to him. According to La República, he said he already knew the story because Ronaldo had told it in the dressing room, that he forgave Roni everything because he was always joking, and, laughing, that what Ronaldo did not know was that he went out once his wife was asleep.

Who is Luis Figo?

Luís Figo is one of the best Portuguese players of all time. Born on 4 November 1972 in Almada, near Lisbon, he was a wide playmaker famous for his dribbling and crossing. He won the Ballon d'Or in 2000 and the FIFA World Player of the Year award in 2001.

He played 127 times for Portugal between 1991 and 2006, scoring 32 goals, and reached the Euro 2004 final on home soil and the semi-finals of the 2006 World Cup. In the Real Madrid side of the Galácticos era, he played alongside Zinedine Zidane, Ronaldo and David Beckham.

His career timeline:

• 1989 to 1995: Sporting CP
• 1995 to 2000: FC Barcelona, winning La Liga in 1998 and 1999
• July 2000: joins Real Madrid for about €62 million, then a world record fee
• 2000 to 2005: Real Madrid, winning La Liga in 2001 and 2003 and the Champions League in 2002
• 2005 to 2009: Inter Milan, winning four Serie A titles
• May 2009: retires from playing
• January to May 2015: runs for FIFA president, then withdraws
• October 2017: appointed UEFA football adviser by Aleksander Čeferin
• 2026: still described by ¡Hola! as a UEFA football adviser, ambassador at the Laureus World Sports Awards in Madrid in April, and star of a Revolut advertising campaign in Spain in May

Away from football, Figo told Forbes Portugal in 2024 that he has invested in food, hospitality, technology, real estate and minerals. In 2022, ¡Hola! reported that he had gold-mining concessions in West Africa.

Helen Svedin net worth

Helen Svedin's net worth is not publicly known. The figures that appear on celebrity websites, often between $1 million and $5 million, have no reliable source, and she has never discussed her income.

Luís Figo's net worth is estimated at $50 million by the website Celebrity Net Worth. That estimate has not been confirmed by Figo, but it reflects two decades at the top of the game, including his record move to Real Madrid, followed by endorsements and his business investments.

Helen Svedin height

How tall is Helen Svedin? English Wikipedia lists her height as 1.76 m (about 5 ft 9 in), which is typical for a fashion model. We could not find an agency card to confirm it, and the weight figures published on some websites have no source, so we have left them out.

Helen Svedin Instagram

Helen Svedin's Instagram account is @helenesvedinfigo. It is a verified account with about 135,000 followers as of November 2026, where she shares modelling shoots, family holidays and photos with her daughters. Luís Figo is on Instagram as @luis__figo.

Quick facts about Helen Svedin

• Name: Helen Svedin, also spelled Helene Svedin
• Born: October 1974 (21 October according to English Wikipedia), in Sollefteå, Sweden
• Age: 52 as of November 2026
• Nationality: Swedish
• Job: fashion model
• Husband: Luís Figo, married in 2001
• Daughters: Daniela (1999), Martina (2002) and Stella (2004)
• Home: Madrid, Spain
• Instagram: @helenesvedinfigo

Frequently asked questions about Helene Svedin

How old is Luis Figo's wife?

Helen Svedin was born in October 1974, so she is 52 as of November 2026. The 1976 birth year found on many websites does not match the ages she has been reported at.

When did Luis Figo marry Helen Svedin?

They had a civil wedding in Madrid on 10 May 2001 and a religious ceremony in the Algarve, Portugal, on 30 June 2001.

How many children does Luis Figo have?

Luís Figo and Helen Svedin have three daughters: Daniela, born in 1999, Martina, born in 2002, and Stella, born in 2004.

Are Luis Figo and Helen Svedin still married?

Yes. After separation rumours in Spain in the spring of 2025, the couple appeared together again, and as of November 2026 they are still married and, according to the latest reports, live in Madrid.

What is Helen Svedin's net worth?

Her personal net worth is not public. Luís Figo's net worth is estimated at $50 million by Celebrity Net Worth.

Was Helen Svedin the face of H&M?

She is often described that way online, including on English Wikipedia, but we could not find a dated H&M campaign to confirm it. Her documented campaigns include Giorgio Armani, Guess, Don Algodón and Rabat.